The Signal ?

Shape Threads Into EB Platforms

Threader Suite

PITCH CONFIDENCE

—% —

Pitch Mode

1 Brand Input

📄

Add Research

OPTIONAL ▶

Upload client briefs, employer brand research, or market data to improve platform quality. You can also upload a Radar analysis export from The Radar tool.

Most useful for this tool:

Client briefs & employer brand positioning docs
Brand equity studies & perception research
Competitive analysis & market data
Talent insights & tension research

📁

Drop files here or click to upload

PDF • Word (.docx) • Excel (.xlsx) • Text
Max 10MB per file

3 Strategic Territory

Select a territory that reflects the brand's positioning

💡 Have your own territory in mind?

Communication Strategy

Objective

Focus

Additional Context (optional)

4 EB Platform

Employer Brand —

Territory —

Strategy —

💡 Click any field below to edit it before saving

The EB Platform

—

The Tension

—

The cultural or human tension this idea exploits

The Insight

—

The consumer truth that makes this resonate

How It Comes to Life

—

The strategic principle, not specific executions

Brand Attitude

—

How the brand shows up - not audio or production direction

Territory Visual

—

Helps clients distinguish strategic options - not production direction

What This Is Not

—

Strategic guardrails

Client Pitch

—

THREADER SUITE

STRATEGIC CONFIDENCE—%—

The Organising Thought (Forced Output)

—

1 Brand Input

2 Brand Analysis

3 Strategic Territory

4 EB Platform

Send to Pitch

🎯 Pitch Readiness Check

Export Creative Platform

Generate Pitch Deck