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so Employer Threader focuses on the relevant parts.
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PDF • Word (.docx) • Excel (.xlsx) • PowerPoint (.pptx) • Text Max 10MB per file (15MB for PowerPoint)
Brand analysis is strongest when supported by client data or brand research.
✓2 files ready: 15K words extracted
Identifying talent segments...
2
Select Segments to Map
All talent segments are selected. Untick any you do not want on the map.
Talent Segment Map
⚠️AI-estimated positions. Positions are based on general talent market knowledge and may be inaccurate. Drag pins to adjust based on your market expertise.
100%
Habitual
Considered
Emotional
Rational
Impulse
Passion
Auto-pilot
Research
Brands:
User Adjusted
Competitive Set
Brands from your competitive analysis. Use these for brand affinity mapping below.
Brand Affinity
Add brands to see which segments they attract
Segments on Map
Click eye icon to show/hide
Audience Landscape Insights
Map competitor brands first and the analysis can show whose territory overlaps your segments. Without brands it reads the audience only.
ℹ️ These segments reflect the audience relevant to this brand within the category, not the full market landscape.
Talent Segments
Strategic Trade-offs
Analysing strategic trade-offs...
This strategy intentionally excludes
Identifying excluded segments...
Human Sense-Check
What does the AI not know?
Your observations will inform the tension statement.
You arrived with a challenge. You leave with your priority talent segments and the tension that makes the strategy personal.
Talent Tension Statement
This feeds downstream tools
THREADER SUITE
STRATEGIC CONFIDENCE—%—
Primary Target Segment
Choose the segment your strategy will focus on
Click Generate again to refine the language while preserving the core insight
Send to Pitch
Select which pitch to update with this talent tension: