Find the real talent challenge
A brief says what the client wants; it almost never says what they need.
Upload client briefs, research documents, or employer competitive analysis. These will be available across all tools.
How do you want to use Threader for this project?
Upload client briefs, research decks, or strategy documents. We'll extract relevant insights to pre-fill your project. You can also upload a Radar analysis export from The Radar tool.
Based on your inputs, we'll identify what the client may be missing, surface the real talent challenge, and name the employer convention worth challenging.
You arrived with a client brief. You leave with the real talent challenge and the employer convention your work will challenge.
Select which pitch to update with this problem definition:
Select sections to include in your export.