Establish brand identity before decoding. More context produces a sharper decode.
0 / 50 min
Brand Context Documents (optional)
Upload materials that help explain the brand.
Most useful:
Brand guidelines or strategy documents
Campaign history, extensions, heritage
Market research or competitive analysis
📁
Drop brand files or click to upload
PDF • Word • Excel • PowerPoint • Text • Images — Max 10MB per file • Up to 5 files
0 of 5 files
2
Creative Input
Describe the creative work to be decoded. The more detail, the stronger the decode. See the Decode Guide for tips.
0 / 100 min
Want a sharper decode? Add structured detail
Creative Work to Decode (optional)
Upload the actual creative you want to reverse-engineer. For best results, upload materials from a single campaign or execution. Multiple campaigns should be decoded separately.
Most useful:
Print ads, storyboards, key visuals
Scripts, radio/video transcripts
Social media content, campaign decks
Creative briefs or presentation slides
🎨
Drop creative files or click to upload
PDF • Word • Excel • PowerPoint • Text • Images — Max 10MB per file • Up to 5 files
0 of 5 files
⚠️ Upload only materials you are authorised to use.
Analysing creative work...
This takes 15-25 seconds
Decoded Strategy
THREADER SUITE
STRATEGIC CONFIDENCE—%—
Decoded Strategy
—
Strategy Alignment
Decoded vs. Imported Pitch
Overall Alignment0%
DecodedAlignmentPitch
Strategic Recommendation
Export Decoded Strategy
Select sections to include in your export.
Save Decode
Import Completed Pitch
Select a completed pitch to pre-fill brand context and enable strategy comparison.