Instead of building forward from a brief, this works backwards from finished creative to the strategy it implies.
Threader Suite
Free Roam
1
Brand Context
Establish brand identity before decoding. More context produces a sharper decode.
The Decoder reads finished creative work and tells you the strategy it implies.
0 / 50 min
Brand Context Documents (optional)
Upload materials that help explain the brand.
Most useful:
Brand guidelines or strategy documents
Campaign history, extensions, heritage
Market research or competitive analysis
📁
Drop brand files or click to upload
PDF • Word • Excel • PowerPoint • Text • Images • Max 15MB per file • Up to 5 files
0 of 5 files
2
Creative Input
Describe the creative work to be decoded. The more detail, the stronger the decode. See the Decode Guide for tips.
0 / 100 min
Want a sharper decode? Add structured detail
Creative Work to Decode (optional)
Upload the actual creative you want to reverse-engineer. For best results, upload materials from a single campaign or execution. Multiple campaigns should be decoded separately.
Most useful:
Print ads, storyboards, key visuals
Scripts, radio/video transcripts
Social media content, campaign decks
Creative briefs or presentation slides
🎨
Drop creative files or click to upload
PDF • Word • Excel • PowerPoint • Text • Images • Max 15MB per file • Up to 5 files
Storyboards and visual work: upload frames as images (PNG or JPG), or run the video through the Ad Storyboard. PDFs and slide decks are read as text only, so their visuals are not analysed.
0 of 5 files
Upload only materials you are authorised to use.
Analysing creative work...
This takes 15-25 seconds
Evidence Analysis
THREADER SUITE
STRATEGIC CONFIDENCE—%—
You leave with a competitor's employer proposition on paper, in the same fields your own tools produce.
Evidence Analysis
—
Drift Check
Evidence vs. Imported Pitch
Overall Alignment (Threader AI judgement)0%
Weighted to Position and Exclusions. The recommendation, not the number, is the instruction.
EvidenceAlignmentPitch
Strategic Recommendation
Export Evidence Analysis
Select sections to include in your export.
Save Decode
Import Completed Pitch
Select a completed pitch to pre-fill brand context and enable strategy comparison.