Every employer here promises something and most promise the same thing, so this is where you find what nobody else can credibly claim.
Threader Suite
PITCH CONFIDENCE
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Inherited Context
Employer Brand—
Talent Tension—
Employer Convention to Break
"Most brands in this category assume [convention]."
Your position must break from this, not play within it.
EVP For
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📁 Promise Library
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No saved projects yet. Create a positioning map and save it to build your library.
1
Define Your Sector
Competitive set availableLoading...
Enterprise Software
Retail Banking
Management Consulting
Pharmaceuticals
E-commerce
Automotive Manufacturing
Renewable Energy
NHS & Public Health
Advertising & Agencies
Hotels & Resorts
Universities & Higher Education
Corporate Law
Commercial Construction
Supply Chain & Warehousing
International NGOs
Mobile Networks
Add Market Research Data (Optional)
Improves accuracy & reliability score
Most useful for this tool:
Competitive analysis reports
Brand positioning studies
Attrition data & engagement scores
Employer brand perception tracking
If your client brief contains all sections, re-upload it here
so Employer Threader focuses on the relevant parts. You can also upload
a Radar analysis export from The Radar tool.
📁
Drop files here or click to upload
PDF • Word (.docx) • Excel (.xlsx) • PowerPoint (.pptx) • Text Max 10MB per file (15MB for PowerPoint)
Researching market landscape...
2
Select Your Core Brand
Shared Competitive Set
Source: — | Updated: —
Choose the brand you want to analyse. Remove a brand with the × on its card, or add more below.
Brand EVP Map
Now
2020
⚠️AI-estimated positions. Positions are based on general brand knowledge and may be inaccurate. Drag pins to adjust based on your market expertise.
100%
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High
High
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Core Brand
Competitors
User Adjusted
Custom
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Brands on Map
Click any brand to make it the core brand
Key EVP Insights
Analysing positioning data...
Market Leaders & Challengers
Market Reference Brand
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Analysing...
Challenger 1
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Analysing...
Challenger 2
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Analysing...
Strategic Trade-offs
Analysing positioning costs...
This positioning intentionally excludes
Identifying excluded segments...
Human Sense-Check
What does the AI not know?
Your observations will inform the EVP statement generation.
You arrived with a competitive set. You leave with a promise you can defend and the exclusions that make it defensible.
EVP Statement
The forced outputs that flow downstream
THREADER SUITE
STRATEGIC CONFIDENCE—%—
EVP Statement
For [audience], [brand] is the [category] that [unique claim] because [reason]. We are deliberately not [exclusion].
White Space Claimed
The territory we're claiming that competitors can't or won't occupy.
Strategic Exclusions
What we are deliberately NOT
Send to Pitch
Select which pitch to update with this EVP statement: